Main Squeeze Juice Co. Continues to Elevate Operational Excellence with MeazureUp
- Customer: Main Squeeze Juice Co.
- Industry: Quick Service Restaurants (QSR)
- Location: United States
- Number of Locations: 31
- Solution Used: AuditApp
Overview
Main Squeeze Juice Co., a trailblazer in the nutritious lifestyle movement is a rapidly growing, plant-based franchise focused on providing healthy, convenient, and affordable options to communities through franchised stores across the United States. Founded with a vision to make healthy living easier, by delivering raw cold-pressed juices, craveable, and good-for-you smoothies, and authentic Brazilian açaí bowls, Main Squeeze has expanded to 31 locations. The company’s commitment to quality and consistency is evident in every aspect of their operations.
Zachary Cheaney, Vice President of Operations and a franchisee himself, oversees operational excellence across all locations. His unique perspective as both a franchisor and franchisee enables him to bridge the gap between corporate and store-level needs, ensuring a seamless experience for both franchisees and customers.
The Challenge
As the brand expanded, ensuring brand integrity by maintaining consistency and operational standards across all locations became a top priority. The Main Squeeze team didn’t believe that traditional paper checklists and manual audits were sufficient tools to uphold the brand standards and sought to minimize inconsistencies in the store environment and overall customer experience in all locations.
“Like many in the industry, we had traditionally relied on paper and pen for checklists,” says Jessie Williams, COO. “Our operations team felt that this opened the door for the possibility of checking off boxes without proper assurance of action and the potential for lack of accountability could impact the customer experience, which is a core pillar of Main Squeeze’s success.”
The Solution
Main Squeeze chose MeazureUp’s digital audit platform to standardize operations and maintain high-quality experiences across all their locations. What stood out to the team was MeazureUp’s commitment to partnership and support, as well as the platform’s flexibility to accommodate their unique operational needs.
“Using MeazureUp has leveled up our locations and everything we do,” explains Williams. The onboarding process was smooth, and the team quickly transitioned from outdated methods to the digital platform, gaining valuable insights into daily operations.
Implementation
The implementation was customized to fit Main Squeeze’s operational model. Store operators were empowered to conduct their own audits, providing real-time data to the franchisor for review, supporting expeditious guidance to address any concerns. This approach, which was initially met with skepticism by some, turned out to be a game-changer that is valued by the franchise owners and their operators.
Cheaney shares, “We trust our franchise owners to do the right thing and are proud to partner with them by leveraging the hands-on actions of store operators to complete the monthly self-audit. We review them for the chain, noting consistencies and follow up with comparable in-person audits to further guard brand integrity.” This self-audit model has not only improved transparency but has also encouraged a culture of self-accountability among store teams.
A standout feature for Main Squeeze has been the photo submission capability, which allows multi-unit operators to visually confirm that stores are meeting brand standards without being physically present. “Multi-unit operators have said it’s so nice to look at these pictures every morning and make sure my coolers are stocked, samples are there, and things are cleaned right,” notes Cheaney.
Results
Since implementing MeazureUp, Main Squeeze has seen a significant improvement in operational consistency, customer experience, and team engagement.
- Operational Efficiency: The digital platform has eliminated the need for paper checklists and manual audits, reducing administrative overhead and increasing focus on key operational tasks.
- Enhanced Accountability: Store operators are more forthright in their self-assessments, leading to a deeper understanding of store performance and areas for improvement.
- Improved Maintenance: The visibility into equipment logs has allowed the team to proactively address maintenance issues, saving down time and reducing store level costs.
- Better Customer Experience: With a standardized, high-quality experience across all locations, customers receive the same level of service and product excellence, regardless of the Main Squeeze Juice Co. store they visit.
“MeazureUp has shed light on store-level performance and has helped us further develop a brand-centric culture allowing owners to keep tabs on their stores consistently, focusing on brand standards in a new way,” says Cheaney.
Conclusion
MeazureUp has been instrumental in helping Main Squeeze Juice Co. uphold their promise of delivering high-quality, healthy products to their customers, while providing franchisees with the tools and support they need to succeed. The digital audit platform has not only standardized operations but has also fostered a culture of continuous improvement and engagement across the franchise network.
Looking Ahead:
As Main Squeeze continues to expand, the partnership with MeazureUp will play a crucial role in ensuring that every new location maintains the brand’s commitment to health, sustainability, and exceptional customer experiences.
“We’re excited about the future of Main Squeeze Juice Co. and we value the partnership with MeazureUp,” concludes Cheaney.
