Craig Thompson is a recent member of the extended MeazureUp team, working specifically with brands to help them improve their operational assessment ideology.
Craig brings over 25 years of hospitality knowledge building exceptional guest experiences, operational excellence and identifying improvement opportunities. His career began in front of house operations with Marriott Hotels in Boston. He then went on to complete a Bachelors of Applied Science in Hospitality Administration from Southern New Hampshire University. Upon returning to Canada, Craig joined the Four Seasons Hotels and Resorts chain as a Food and Beverage Manager. From 1996 to 2016, Craig led the Operations Excellence team at Tim Hortons – driving operational standards, performance metrics and learning throughout the chain while delivering on the Brands promise of Quality, Freshness and Convenience. His continuous and successful track record in directing growth and compliance is a welcomed asset to the MeazureUp team.
With MeazureUp, Craig will be assisting brands to identify and execute on their corporate goals and Key Performance Indicators. To achieve this, a full review of the Operational Field Inspection questions that District Managers use when conducting store visits is necessary. Having the right criteria and questions is important for creating conditions to make that store an ultimate success.
These lists must be specific, with measurable outcomes that can be defined by realistic and achievable targets from the operational assessments. Defining these metrics can be difficult for large organizations however, without it, the value of these field assessments is lost. When executed correctly, efficiency dramatically improves leading to both lower operational and overhead costs across the brand. As expenditures decrease, operating margins increase resulting in higher overall profits on a per location basis. The benefits from this will continue to be more apparent as time goes on.